Selected Work

Case
studies.

A selection of strategic engagements spanning multiple industries. Each project follows the Challenge → Action → Result framework.

NYKAA - GTM Strategy for Customer Retention & Engagement

Retail and Beauty

Challenge

Facing significant hurdles in customer retention and user engagement within a highly competitive beauty and retail landscape. The brand needed a robust framework to drive long-term loyalty and repeat usage.

Action

Applied Customer Journey Mapping and the MECE framework to design a comprehensive Go-To-Market (GTM) strategy. Focused on optimizing the end-to-end user experience and architecting a data-driven engagement model.

Result

Targeted a 20% improvement in retention. Successfully achieved a 15% increase in engagement and 12% growth in customer acquisition through optimized loyalty programs and hyper-personalized recommendations.

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Strategic FootOver Bridge Optimization

Construction & Urban Planning

Challenge

Low foot traffic on FootOver Bridges (FOBs) across India leading to safety concerns and underutilization of critical urban infrastructure investments.

Action

Developed a strategic roadmap to increase foot traffic, leveraging Lean Canvas and MECE for rapid problem-solving. Focused on space optimization, accessibility improvements, and identifying high-impact intervention points.

Result

Increased foot traffic by 30% over three months through strategic space allocation and targeted public awareness campaigns. Generated 15% revenue growth via advertising partnerships while improving overall user experience metrics by 12%.

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Delhivery Dilemma

Operations

Challenge

Delhivery faced a critical strategic standoff: whether to prioritize brand building to strengthen market presence or double down on operational improvements to drive scale and efficiency. The choice would define their trajectory in the competitive logistics sector.

Action

Directed a comprehensive analysis of Delhivery's AI and machine learning scaling strategy. Developed a core-periphery model focusing on balancing B2B and B2C operational frameworks to identify high-leverage efficiency gains.

Result

Identified pathways for a 25% improvement in operational efficiency through AI-driven routing and warehouse automation. Developed a phased implementation plan projecting 20% growth in annual revenue.

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SME Lending Growth Strategy

Fintech

Challenge

SME lending through fintech platforms remained critically underserved despite massive demand. Traditional credit assessment models failed to capture the true creditworthiness of small businesses, creating a funding gap that stifled growth.

Action

Designed and proposed the Passport Model — a proprietary framework that addresses the root causes of low SME lending by creating a unified, verifiable business identity for small enterprises, enabling fintechs to assess risk more accurately and disburse loans faster.

Result

Projected 37% increase in SME lending volume by reducing information asymmetry and streamlining the underwriting process across partner fintech platforms.

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Revenue Growth Strategy

Financial Services

Challenge

A mid-size financial institution was experiencing stagnating revenue despite a growing market. Legacy processes and siloed teams were creating inefficiencies across the organization.

Action

Conducted a comprehensive diagnostic of revenue streams, identified three high-margin growth corridors, and designed a cross-functional operating model to eliminate bottlenecks.

Result

28% increase in annual revenue within 18 months. Reduced operational overhead by $4.2M through process optimization.

Digital Transformation Roadmap

Healthcare

Challenge

A regional healthcare network needed to modernize its patient-facing technology stack while maintaining regulatory compliance and minimizing disruption to clinical workflows.

Action

Developed a phased transformation roadmap prioritizing quick wins. Led vendor evaluation, designed integration architecture, and managed stakeholder alignment across 12 departments.

Result

Reduced patient wait times by 40%. Achieved full HIPAA-compliant digital records migration with zero downtime.

Market Entry Analysis

Consumer Goods

Challenge

A European FMCG brand sought to enter the Southeast Asian market but lacked local consumer insights and distribution infrastructure knowledge.

Action

Performed in-depth market sizing across 5 target countries. Built consumer segmentation models, identified optimal distribution partners, and created a go-to-market playbook.

Result

Successfully launched in 3 markets within 12 months. Captured 4.5% market share in the first year, exceeding projections by 2x.

Operational Excellence Program

Manufacturing

Challenge

A global manufacturer was losing $12M annually due to supply chain inefficiencies, quality control gaps, and outdated ERP systems.

Action

Implemented lean methodology across 4 production facilities. Redesigned the quality management system and led the ERP migration to a cloud-native platform.

Result

Reduced waste by 35% and improved on-time delivery from 72% to 96%. ROI achieved within 9 months of implementation.